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The
course is designed for
Logistics
and technical managers and staff.
Course
duration
2 days in-house.
Objectives
  To
help technical managers and staff to integrate with the sales and marketing
functions.
Sales and marketing staff who need an understanding of the technical management
function.
To
improve communication with exhibitors and visitors.
To
improve negotiation skills with suppliers.
To
understand the principles behind good floorplans, exhibitor manuals and
other communications tools.
To
understand the implications of the internet for technical managers.
Course focus
The behavioural styles and their bearing on:
negotiations
with suppliers.
communication
with colleagues.
communication
with exhibitors and visitors.
Creating
floorplans for different purposes.
Effective
exhibitor manuals.
Creating
excellent levels of customer service.
Creating
the right 'feel' at show.
Course
numbers
Maximum 8 delegates.
Fees
£1500 excl. VAT, travel and accommodation.
Click
here for more information on:
Selling Exhibition Space
Advanced
Exhibition Sales
Exhibitors'
Days
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