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Course
1
Selling Exhibition Space.
The
Course is designed for:
Sales
people new to the exhibition industry.
Experienced Exhibitons Managers needing a refresher course.
Objectives:
  To
see exhibitions through the exhibitor's eyes.
To
appreciate the full range of marketing opportunities that you are selling.
To
plan and schedule a sales campaign.
To
write letters that sell.
To
use the full range of sales tools throughout the exhibition cycle.
To
use effective telesales techniques.
Course
focus
All
the
full benefits of exhibiting.
Why
exhibitors buy space.
The
marketing opportunities organisers fail to sell.
Seeking
referrals.
The
exhibition sales cycle.
Effective
sales letters and mailing pieces.
Last
minute sales tools.
Selling
on the phone.
The
introductions and bypass technique.
Answering
objections.
Closing
techniques. |
Click
here for more information on:
Advanced
Exhibition Sales
Technical
Management Training
Exhibitors'
Days
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